The business universe has expanded.
Every day, innovation accelerates, as technology blurs the boundaries between physical products and virtual experiences. This is our Industrial Revolution. Disruption is the new reality, and the opportunities are limitless. Every business is a technology business.
The organizations that rise above the noise, who challenge the convention. The ones who are able to look left when others are looking right, they’re the ones that build better brands. They have the foresight and empathy to see through the eyes of their customers to quickly innovate and deliver differentiated products.
Brand Leadership in the Digital Age is an overview of Microsoft’s Brand Strategy. Covering the forces at work and emerging trends, why brands matter, knowing your audience, delivering on your promise, how to activate your brand, what matters most, keys to success and the pitfalls to avoid for brand leaders in the digital age.
Source : Microsoft Enterprise